In the heart of Ontario, CA, Oak & Ember set out to redefine the craft BBQ experience—bringing together elevated smokehouse flavors with a modern, approachable vibe. The challenge was to create a bold, cohesive brand that could hold its own in a saturated dining scene while feeling rooted in authenticity. I led the creative from the ground up—naming the restaurant, crafting its visual identity, signage, and messaging—to build a brand that feels as memorable as the meals it serves.