ABOUT AP
I’m Alex Ponce—designer, creative director, brand whisperer, and probably over-caffeinated. I run APCreative, where I help food, beverage, and lifestyle brands go from “meh” to memorable. Based in sunny San Diego, balancing pixels by day and toddler life by night. When I’m not designing or chasing deadlines, I’m chasing my son around the house— or having a cold one. Probably both.
TESTIMONIALS
“...From our initial questionnaire through discovery and final tweaks, Alex understood our business goals and translated them into beautiful and effective branding.”
Maddie Nobel
Founding Partner, Crafted Legal
TESTIMONIALS
“Working with Alex was a game-changer for our brand. He took our scattered ideas and turned them into a cohesive, compelling identity that truly reflects who we are.”
Jason Shotwell
Founder & Owner, Nostalgic Skin Co.
TESTIMONIALS
“The best decision I made for my business was my branding. Working with Alex is such a fun and creative process. He delivers fresh creative that makes my brand top notch and I couldn't be happier.”
Kendra Haderlie
Founder & Owner, Handled Co.
TESTIMONIALS
“Our new branding and coffee bags have really spoken to our brand ethos and our overall coffee sharing experience.”
Sarah Prickett
Co-Founder & Co-Owner, Ragamuffin Coffee Roasters
TESTIMONIALS
“Working with Alex was one of the best decisions we made for our business. As owners, we put an immense amount of time and effort into growing our business and taking the necessary time to launch our start up.”
Cody, Kish and Josh
Co-Founders & Co-Owners, Redline Coffee Co.
WHAT I DO
Branding
I approach visual identity by blending artistry with traditional design. I create comprehensive brand toolkits, including primary, secondary, and tertiary assets for uniqueness. My process encompasses logotypes, colors, typography, taglines, icons, illustrations, patterns, and more.
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Logo & Brand Identity
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Visual Identity Systems
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Color Palettes
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Typography Systems
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Brand Guidelines & Style Guides
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Website Design
Strategy
I help craft your brand strategy and identity tailored to your business. Through brand exercises, I explore your identity, communication style, audience, competition, and unique selling points for effective market differentiation.
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Brand Strategy & Positioning
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Brand & Product Naming
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Brand Personas & Voice
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Marketing Campaigns
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Messaging
Packaging
Craft a standout brand for both physical and digital shelves. Packaging is the first key interaction with your audience, so every detail matters. Design it purposefully for a lasting impact and meaningful representation.
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Packaging Systems
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Apparel & Merchandise
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Signage & Poster Design
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Label Systems
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Illustration
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Menu & Print Design