OFFSHOOT BEER CO.

Years ago our founder Patrick Rue made a promise to never brew an IPA. As time went on, the adventurous Bruers knew they could make world class hop-forward beers, so Offshoot was born as an offshoot of The Bruery, all while keeping Patrick's promise that The Bruery would never make an IPA. Looking to grow their distribution footprint and awareness in the local market but their current brand was lacking cohesion without a clear brand voice.

Scope: Art Direction // Creative Management // Brand Identity // Brand Collateral // Apparel Design

Brand Photography: Justin Graziano

Contract Designers: Adam Grason, Ethen Silva, Bryce Reyes