CRAFTED LEGAL
A boutique law firm headquartered on California’s Central Coast, Crafted Legal is dedicated to the success of its craft beverage clients. From craft beer and wine to hard cider and kombucha—they serve small business owners who pour everything into their craft. Crafted Legal wanted a fresh new look to take their brand to the next level. We took their brand identity to a more vintage central California vibe.
Scope: Rebrand // Brand Identity // Brand Guidelines
THE SUN
The outer ring represents the sunny California and as well as unity to bring the client and Crafted Legal team together.
THE PARTNERS
Lucas and Maddie are the two founding partners and these half circles represent their balance.
THE COAST
The addition of the coast and waves is to bring the California coast to the forefront and bring a vibe to the brand of being less “serious” and more relaxed.
“We initially got in touch with Alex to create a fun, one-off logo design for our boutique law firm - what we ended up with was so much more! Alex’s process was simple yet thorough, he’s communicative about timelines and next steps, and we always knew what to expect. From our initial questionnaire through discovery and final tweaks, Alex understood our business goals and translated them into beautiful and effective branding.”
