Years ago, our founder, Patrick Rue, promised never to brew an IPA. However, as time went on, the adventurous Bruers recognized their unique talents and knew they could create world-class hop-forward beers that would captivate the palate. Thus, Offshoot was born as an innovative offshoot of The Bruery, all while diligently upholding Patrick's pledge that The Bruery would never produce an IPA. Now, the team is looking to expand their distribution footprint and enhance brand awareness in the local market, yet they find that their current brand lacks the necessary cohesion due to the absence of a clear and distinctive brand voice.