Lucky Luke Brewing Company is proudly based in the high desert town of Palmdale, California. Specializing in adventurous and rustic ales and lagers, the dedicated founders, Brian and Samantha Schmitz, put in significant elbow grease, along with some late-night hours, to create and perfect the quality of the pints they serve across their three unique locations. Back in 2017, they took a proactive step and reached out to refresh their packaging visual identity and system to enhance their brand's recognition and bring awareness beyond just their local neighborhood.