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Broken Spirits Distillery
Broken Spirits is one of the most innovative and newest distilleries in Southern California and proudly operates out of the vibrant city of Long Beach. Within their thoughtfully designed walls, they don’t just craft exceptional spirits; they curate unique experiences that elevate hearts, stimulate minds, and nourish souls in ways that resonate deeply with their visitors. I had the pleasure of collaborating with them on a unique visual identity, tackling everything from their overall brand messaging to creative branding strategies, their expansive packaging systems, and much more.
The Bruery
In a crowded craft beer market, The Bruery needed to stand out as a premium, membership-driven brand. The goal was to elevate its visual identity to match the innovation behind the beer—while justifying a higher price point and maintaining brand consistency across products. As Creative Manager, I led art direction, brand identity, packaging, merchandise, and collateral—streamlining the look and feel to reflect The Bruery’s bold and refined positioning.
Offshoot Beer Co.
Years ago, our founder, Patrick Rue, promised never to brew an IPA. However, as time went on, the adventurous Bruers recognized their unique talents and knew they could create world-class hop-forward beers that would captivate the palate. Thus, Offshoot was born as an innovative offshoot of The Bruery, all while diligently upholding Patrick's pledge that The Bruery would never produce an IPA. Now, the team is looking to expand their distribution footprint and enhance brand awareness in the local market, yet they find that their current brand lacks the necessary cohesion due to the absence of a clear and distinctive brand voice.
Nostalgic Skin Co.
Nostalgic Skin Co. needed a refreshed identity that matched the care and character behind its handcrafted skincare products. The goal was to evolve the brand into something that felt elevated yet personal—balancing nostalgia with a clean, modern sensibility. I led the rebrand, creating a new logo system, cohesive visual identity, and packaging design that brought clarity, charm, and shelf appeal to every product.
Oak & Ember
In the heart of Ontario, CA, Oak & Ember set out to redefine the craft BBQ experience—bringing together elevated smokehouse flavors with a modern, approachable vibe. The challenge was to create a bold, cohesive brand that could hold its own in a saturated dining scene while feeling rooted in authenticity. I led the creative from the ground up—naming the restaurant, crafting its visual identity, signage, and messaging—to build a brand that feels as memorable as the meals it serves.
Taco Bell
Taco Bell is widely recognized for its vibrant motto to "live mas" and its commitment to unique food innovation, combined with a distinct take on bold flavors and captivating design work. I collaborated on a variety of exciting projects with the talented team at Taco Bell Design, their internal design agency. From the initial sketch phase to the final execution of nationwide restaurant merchandising, I placed a strong emphasis on pushing the boundaries and exploring new possibilities with the finished designs to create a memorable brand experience.
Ragamuffin Coffee Roasters
Founded by Shawn and Sarah Prichett, Ragamuffin Coffee Roasters is committed to sharing sustainably sourced coffee and fostering community connections. Located in Ventura County, California, they sought a modern visual identity to expand their presence in the competitive coffee market. I worked closely with them to redesign their branding—from logos to packaging—capturing their dedication to quality and creating a welcoming, inclusive space for all coffee lovers.
Mi Pan Bakery
Mi Pan Bakery emerged during the 2020 pandemic, born from founder Alejandro Gomez’s resilience and passion for baking. After losing his culinary job, Alejandro channeled his skills into creating a small bakery that quickly became a beloved fixture at local farmers markets and pop-up events. I had the opportunity to design the branding for Mi Pan, crafting a refined and professional look that supports its growth and positions the microbakery for even greater success in the community.
Handled Co.
Handled Company consistently delivers engaging designs and high-quality products for any task or project at hand. Owner Kendra has specifically requested branding and packaging that truly reflects a strong commitment to exceptional, empowering products that resonate with their audience. My primary goal is to help Kendra not only meet but exceed expectations with premium, thoughtfully crafted designs that elevate the brand's presence and impact.
Scoops On Tap
Scoops On Tap needed a brand identity that matched its bold, experimental product: craft beer-infused ice cream. The goal was to create a look that felt fresh, fun, and unconventional—just like their flavors. The identity needed to appeal to both craft beer lovers and dessert fans, while standing out in a saturated food truck and event space.
Lucky Luke Brewing Co.
Lucky Luke Brewing Company is proudly based in the high desert town of Palmdale, California. Specializing in adventurous and rustic ales and lagers, the dedicated founders, Brian and Samantha Schmitz, put in significant elbow grease, along with some late-night hours, to create and perfect the quality of the pints they serve across their three unique locations. Back in 2017, they took a proactive step and reached out to refresh their packaging visual identity and system to enhance their brand's recognition and bring awareness beyond just their local neighborhood.
Carl's Jr.
Carl’s Jr. needed to evolve its visual language to stay bold and relevant in a competitive fast-food landscape. The objective was to amplify craveability while honoring the brand’s iconic status. Working closely with internal and external agency partners, I contributed to national campaigns, in-store graphics, and packaging—ensuring consistency and impact across every touchpoint.
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